Valuable Content Marketing

By: Sonja Jefferson and Sharon Tanton

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Synopsis: Unthink what you've learned about sales and marketing communication. If you want to engage potential customers and help your business stand out from the crowd, you need to start doing things differently. From websites to white papers, blogs to tweets, to newsletters and video, now more than ever content is king in the digital world. Get it right and you have a huge opportunity to connect with clients and customers in ways they appreciate and trust - they'll soon be knocking at your door wanting to do business with you. Valuable Content Marketing shows you how to create and share the type of information that clients, customers and search engines really want - on your website, using social media, and through traditional print methods. Whether you're starting a business or looking to grow, this book shows you how to get better results from your marketing efforts.