Tactical Inclusion: Difference and Vulnerability in U.S. Military Advertising (Feminist Media Studies)

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Synopsis
The revolution in military recruitment advertising to people of color and women played an essential role in making the US military one of the most diverse institutions in the United States. Starting at the dawn of the all-volunteer era, Jeremiah Favara illuminates the challenges at the heart of military inclusion by analyzing recruitment ads published in three commercial magazines: Sports Illustrated, Cosmopolitan, and Ebony. Favara draws on Black feminism, critical race theory, and queer of color critique to reveal how the military and advertisers affected change by deploying a set of strategies and practices called tactical inclusion. As Favara shows, tactical inclusion used representations of servicemembers in the new military to connect with people susceptible to recruiting efforts and rendered these new audiences vulnerable to, valuable to, and subject to state violence. Compelling and eye-opening, Tactical Inclusion combines original analysis with personal experience to chart advertising’s role in building the all-volunteer military.
Copyright:
2024

Book Details

Book Quality:
Publisher Quality
Book Size:
272 Pages
ISBN-13:
9780252087820
Related ISBNs:
9780252045721
Publisher:
University of Illinois Press
Date of Addition:
Copyrighted By:
the Board of Trustees of the University of Illinois
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
History, Military, Nonfiction, Business and Finance, Social Studies, Language Arts, Communication, Politics and Government
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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