Principles Of Marketing
By: and and
Sign Up Now!
Already a Member? Log In
You must be logged into Bookshare to access this title.
Learn about membership options,
or view our freely available titles.
- Synopsis
- In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing shows you how to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help you master this key marketing challenge, the authors present the fundamentals of marketing within an innovative customer-value framework. The 19th Edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. It's packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences and communities.
- Copyright:
- 2023
Book Details
- Book Quality:
- Excellent
- Book Size:
- 758 Pages
- ISBN-13:
- 9780137864898
- Publisher:
- Pearson Books
- Date of Addition:
- 05/20/24
- Copyrighted By:
- Pearson India Education Services Pvt. Ltd
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Daproim Africa
- Proofread By:
- Daproim Africa
- Usage Restrictions:
- This is a copyrighted book.
Reviews
Other Books
- by Philip. Kotler
- by Gary Armstrong
- by Sridhar Balasubramanian
- in Nonfiction
- in Business and Finance