The Creative Priority: Putting Innovation to Work in Your Business
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- Synopsis
- How does your company define creativity? Or doescreativity define your company? In this remarkable book, Jerry Hirshberg, founder and president of Nissan Design International (NDI), distills his experience as leader of the world's hotbed of automotive innovation and reveals his strategy for designing an organization around creativity.In The Creative Priority Hirshberg weaves together enlightening real-world anecdotes with the story of NDI's genesis to illustrate eleven interlocking strategies that came to define NDI's creative priority. Richly illustrated with NDI's elegant designs and sketched, The Creative Priority is at once a compelling narrative, a rich store of hands-on experience, and a grab bag of breakthrough insights that can help your business perform its most vital function.
- Copyright:
- 1998
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 288 Pages
- ISBN-13:
- 9780061967917
- Related ISBNs:
- 9780887309601
- Publisher:
- HarperCollins
- Date of Addition:
- 05/20/24
- Copyrighted By:
- Michelle Cunnah
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Psychology
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.