No Filter: The Inside Story of Instagram
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- Synopsis
- Winner of the 2020 Financial Times and McKinsey Business Book of the Year Award * Finalist for SABEW'S Inaugural Best in Business Book Award In this &“sequel to The Social Network&” (The New York Times), award-winning reporter Sarah Frier reveals the never-before-told story of how Instagram became the most culturally defining app of the decade.&“The most enrapturing book about Silicon Valley drama since Hatching Twitter&” (Fortune), No Filter &“pairs phenomenal in-depth reporting with explosive storytelling that gets to the heart of how Instagram has shaped our lives, whether you use the app or not&” (The New York Times). In 2010, Kevin Systrom and Mike Krieger released a photo-sharing app called Instagram, with one simple but irresistible feature: it would make anything you captured look more beautiful. The cofounders cultivated a community of photographers and artisans around the app, and it quickly went mainstream. In less than two years, it caught Facebook&’s attention: Mark Zuckerberg bought the company for a historic $1 billion when Instagram had only thirteen employees. That might have been the end of a classic success story. But the cofounders stayed on, trying to maintain Instagram&’s beauty, brand, and cachet, considering their app a separate company within the social networking giant. They urged their employees to make changes only when necessary, resisting Facebook&’s grow-at-all-costs philosophy in favor of a strategy that highlighted creativity and celebrity. Just as Instagram was about to reach a billion users, Facebook&’s CEO Mark Zuckerberg—once supportive of the founders&’ autonomy—began to feel threatened by Instagram&’s success. Frier draws on unprecedented access—from the founders of Instagram, as well as employees, executives, and competitors; Anna Wintour of Vogue; Kris Jenner of the Kardashian-Jenner empire; and a plethora of influencers worldwide—to show how Instagram has fundamentally changed the way we show, eat, travel, and communicate, all while fighting to preserve the values which contributed to the company&’s success. &“Deeply reported and beautifully written&” (Nick Bilton, Vanity Fair), No Filter examines how Instagram&’s dominance acts as lens into our society today, highlighting our fraught relationship with technology, our desire for perfection, and the battle within tech for its most valuable commodity: our attention.
- Copyright:
- 2020
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 352 Pages
- ISBN-13:
- 9781982126827
- Related ISBNs:
- 9781982126810
- Publisher:
- Simon & Schuster
- Date of Addition:
- 05/28/24
- Copyrighted By:
- Sarah Frier
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- History, Nonfiction, Computers and Internet, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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- in History
- in Nonfiction
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