Entrepreneurial Innovation in the International Business of Tourism (Routledge Critical Studies in Tourism, Business and Management)

By: Pantea Foroudi and María Jesús Jerez-Jerez

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Synopsis: This international case study book provides 28 expertly curated case studies on entrepreneurship and innovation in tourism, each with detailed implementation instructions for the instructor to maximise student participation and learning.The dynamic characteristic of the tourism industry under the influence of micro and macro environment factors requires future professionals to be equipped with appropriate skills and competencies to deal with change and development in real-life practices. Curated and developed by industry experts and practitioners, these case studies embody real-world scenarios with the aim of best preparing students for their future careers. This compelling set of case studies explores the dynamics of entrepreneurship in global context, analyses emerging markets and new business models, and elicits the implications of innovation and entrepreneurship in different contexts and within a transdisciplinary perspective. The cases illustrate innovation and entrepreneurship as an accelerator of tourism growth and development, under a sustainable perspective.With reflective questions throughout to aid both in-class discussion and self-study, this book is an ideal study resource for use in higher and vocational education, and its unique, teaching-led approach positions it as a vital study tool for instructors and students alike.

Book Quality:: Publisher Quality
ISBN-13:: 9781040027165
Related ISBNs:: 9781003369967, 9781040027110, 9781032440132
Publisher:: Taylor & Francis
Date of Addition:: 05/29/24
Copyrighted By:: selection and editorial matter, María Jesús Jerez-Jerez and Pantea Foroudi
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Travel, Business and Finance
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.
Edited by:: María Jesús Jerez-Jerez
Edited by:: Pantea Foroudi