Strategic Innovative Marketing and Tourism: Current Trends and Future Outlook—10th ICSIMAT, Ionian Islands, Greece, 2023 (2024) (Springer Proceedings in Business and Economics)

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Synopsis
This open access book presents the latest findings of researchers from around the globe who presented their work at the 10th international conference of Strategic Innovative Marketing and Tourism (ICSIMAT) in 2023. It provides an up-to-date information and discusses current trends, issues, and debates, both theoretical and practical research, on strategic innovative marketing and tourism and applications from social media and emerging technologies in Artificial Intelligence and the Internet of Everything. Topics covered in the chapters include social media in marketing and tourism hospitality, culture, strategic tools, and techniques employed and implemented by some of the top research laboratories in the world to the industry. This book brings together work from both academia and industry and continues the successful impact of the previous years' conference on the academic discussion of the topics.
Copyright:
2024

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9783031510380
Related ISBNs:
9783031510373
Publisher:
Springer Nature Switzerland
Date of Addition:
Copyrighted By:
The Editor
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Science, Travel, Business and Finance
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.
Edited by:
Androniki Kavoura
Edited by:
Teresa Borges-Tiago
Edited by:
Flavio Tiago

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