Best Story Wins: Storytelling for Business Success (Economist Books)

By: Mark Edwards

Sign Up Now! Already a Member? Log In
You must be logged into Bookshare to access this title. Learn about membership options, or view our freely available titles.

Synopsis: An inspiring, practical, and timely new guide on how to harness the power of storytelling in our communications at work. Whether you're standing up in front of a crowd at a conference or chatting with a colleague in an elevator, storytelling is the most effective way to get your point across. It works in ninety-second Superbowl television spots, it works in ten-second social media formats, and it works in that email you have to fire off in five seconds flat. Why? The short answer is that people don't make decisions based on logic. They make decisions based on emotions. To persuade, influence, and inspire, you need to make an emotional connection. And storytelling is the best way of doing that. Journalist-turned-business coach Mark Edwards has developed his own methodology for telling compelling stories at work. Best Story Wins shows how storytelling will make better communicators of us all.

Book Quality:: Publisher Quality
Book Size:: 240 Pages
ISBN-13:: 9781639366453
Publisher:: Pegasus Books
Date of Addition:: 06/04/24
Copyrighted By:: Mark Edwards
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Entertainment, Nonfiction, Art and Architecture, Business and Finance, Communication
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.