The Laws of Connection: The Scientific Secrets of Building a Strong Social Network

By: David Robson

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Synopsis: This groundbreaking study reveals how social connections are far more important than we thought, showing us the steps we can take to build better relationships and improve our lives.Social connection is as essential for our health and happiness as a balanced diet and regular exercise. It reduces our risk of stroke, heart disease, and Alzheimer&’s. It enhances our creativity and adds years to our life span. Yet many of us struggle to form strong and meaningful bonds—and the problem lies not with our personalities but with a series of cognitive biases that stop us from fulfilling our social potential. In The Laws of Connection, award-winning science writer David Robson describes the psychological barriers that lead us to keep others at a distance and offers evidence-based strategies to overcome them. Drawing on philosophy, neuroscience, and cutting-edge psychology, Robson introduces readers to new concepts such as the liking gap, the novelty penalty, the fast-friendship procedure, the beautiful mess effect, and the Japanese art of amae. Whether we are shy or confident, introvert or extrovert, we can all build deeper relationships. The Laws of Connection shows us how.