Choice-Based Conjoint Analysis: Models and Designs

By: and and

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Synopsis
Conjoint analysis (CA) and discrete choice experimentation (DCE) are tools used in marketing, economics, transportation, health, tourism, and other areas to develop and modify products, services, policies, and programs, specifically ones that can be described in terms of attributes. A specific combination of attributes is called a concept profile.
Copyright:
2010

Book Details

Book Quality:
Publisher Quality
Book Size:
192 Pages
ISBN-13:
9781040066409
Related ISBNs:
9780367833145, 9781420099966, 9780429132285, 9781420099973
Publisher:
CRC Press
Date of Addition:
Copyrighted By:
Taylor and Francis Group, LLC
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Mathematics and Statistics
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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