Entrepreneurial Marketing: A Blueprint for Customer Engagement (First Edition)
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- Synopsis
- Entrepreneurial Marketing: A Blueprint for Customer Engagement offers a cutting-edge perspective on how to create a customer-centric, multi-channel marketing program. Emphasizing the role of entrepreneurial marketing in the value-creation process, Entrepreneurial Marketing helps students learn how to view the customer engagement experience through the eyes of their target market to effectively build a sustainable brand. Packed with practical tools, examples, and worksheets, the text allows students to immediately apply what they learn to their new venture idea.
- Copyright:
- 2021
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 376 Pages
- ISBN-13:
- 9781544397436
- Related ISBNs:
- 9781544397429, 9781544320434, 9781544397443
- Publisher:
- SAGE Publications
- Date of Addition:
- 06/19/24
- Copyrighted By:
- SAGE Publications, Inc.
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.