Creating and Marketing New Products and Services
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- Synopsis
- This textbook teaches the key business and marketing principles needed to successfully design and launch new products and services in an international marketplace. The book emphasizes marketing research techniques that can help firms identify the voice of the customer and incorporate these findings into their new product development process. It addresses the role of social networks in innovation, open innovation strategies, and international co-development efforts of new products and services.
- Copyright:
- 2014
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 438 Pages
- ISBN-13:
- 9781040074329
- Related ISBNs:
- 9781482203622, 9781482203615, 9780429171192, 9781482203608
- Publisher:
- CRC Press
- Date of Addition:
- 06/22/24
- Copyrighted By:
- Taylor & Francis Group, LLC
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Computers and Internet, Business and Finance, Technology
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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