Advances in Digital Marketing and eCommerce: Fifth International Conference, 2024 (2024) (Springer Proceedings in Business and Economics)

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Synopsis
The Digital Marketing and eCommerce Conference brings together leading researchers and scholars to exchange and share their experiences and findings on all aspects of ecommerce and digital marketing. This volume presents the proceedings of the 2024 edition. Showcasing a range of original theoretical and methodological approaches, they address such diverse areas of application as social media; digital nudging; digital luxury; trends; crowdfunding; virtual reality (VR), augmented reality (AR) and the metaverse; generative artificial intelligence (AI); green ecommerce; environmental, social, and corporate governance (ESG); electronic word-of-mouth (eWOM); gamification; text mining; customer journey; and private label brands.
Copyright:
2024

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9783031621352
Related ISBNs:
9783031621345
Publisher:
Springer Nature Switzerland
Date of Addition:
Copyrighted By:
The Editor
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Computers and Internet, Business and Finance
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.
Edited by:
Francisco J. Martínez-López
Edited by:
Luis F. Martinez
Edited by:
Philipp Brüggemann

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