Managing New Product Innovation
By: and and
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- Synopsis
- New product design and development is often the result of personal vision. Harnessing this often requires a special receptiveness and enthusiasm at all levels of an organization, which serves to unlock potential and can turn the entire organizational pyramid upside-down. It is particularly important to understand and develop those aspects of design which can be constructively employed by designers in a strategic alliance with management and research.; The papers in this volume result from the conference of the Design Society held at the University of Central England in September 1998. They show how design-led product development has worked in a range of industries, from engineering through to design and management consultancy.
- Copyright:
- 1999
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781040054734
- Related ISBNs:
- 9780429079696, 9781482268102, 9780748408597
- Publisher:
- CRC Press
- Date of Addition:
- 07/31/24
- Copyrighted By:
- Taylor & Francis
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Technology
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Bob Jerrard
- Edited by:
- Roger Newport
- Edited by:
- Myfanwy Trueman
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- by Myfanwy Trueman
- by Roger Newport
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