Social Media Measurement and Management: Entrepreneurial Digital Analytics (2)

Synopsis

This revised and updated textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication.This second edition expands upon entrepreneurship, marketing, and technological principles, demonstrating how raising awareness, sparking engagement, and producing business outcomes all require emphasis on customers, employees, and other stakeholders within paid, earned, social, and owned media. It also looks to the future, examining how the movement toward artificial intelligence and machine learning raises new legal and ethical issues in effective management of social media data. Additionally, the book offers a solid grounding in the principles of social media measurement itself, teaching the strategies and techniques that enable effective analysis. It features theoretical and practical advice, a comprehensive glossary of key terms, and case studies from academic and industry thought leaders.A perfect primer for this developing industry, this book is ideal for students, scholars, and practitioners of digital media seeking to hone their skills and expand their bank of new tools and resources.

Copyright:

2025

Book Details

Book Quality:

Publisher Quality

ISBN-13:

9781040094136

Related ISBNs:

9781032252100, 9781003282099, 9781040094099, 9781351108058, 9781032247861

Publisher:

Taylor & Francis

Date of Addition:

08/01/24

Copyrighted By:

Jeremy Harris Lipschultz, The right of Jeremy Harris Lipschultz to be identified as author of this work has been asserted in accordance with sections

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

Nonfiction, Social Studies

Submitted By:

Bookshare Staff

Usage Restrictions:

This is a copyrighted book.