Digital and Social Media Marketing: A Results-Driven Approach (2)

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Synopsis
Now in its third edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing. This highly regarded textbook combines academic theory with practical examples from a range of different organisations worldwide to highlight techniques for the development and maintenance of a successful digital presence. The book’s customisable models offer organisations a way to decipher their current situation and plan a clear road map for developing a marketing strategy appropriate for the digital era.This rich and accessible textbook has been fully updated to reflect the current global landscape. The content of this third edition has been expanded to: consider the concept of GDPR as a sound framework for responsible marketing offer a greater focus on sustainable marketing throughout, linked to the UN Sustainable Development Goals place emphasis on the importance of crisis and reputation management explore the latest material in big data, data management and data privacy cover the latest in martech trends, particularly related to automation, machine learning and artificial intelligence provide new case studies from China, India, Nigeria and across Asia, alongside student activities and questions designed to improve learning outcomes This textbook provides a hands-on, user-friendly platform to turn skills and knowledge into a strategic advantage. It is ideal for advanced undergraduate, postgraduate and executive students of digital marketing and marketing strategy, as well as for practitioners aiming to be at the cutting edge of digital and social media marketing. Online resources include PowerPoint slides and a test bank.
Copyright:
2025

Book Details

Book Quality:
Publisher Quality
Book Size:
336 Pages
ISBN-13:
9781040087091
Related ISBNs:
9781040087084, 9781000041668, 9781032437590, 9781032444390, 9781003372189
Publisher:
Taylor & Francis
Date of Addition:
Copyrighted By:
selection and editorial matter, Aleksej Heinze, Gordon Fletcher, Alex Fenton and Ana Cruz
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Computers and Internet, Business and Finance, Communication, Sociology
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.
Edited by:
Aleksej Heinze
Edited by:
Gordon Fletcher
Edited by:
Ana Cruz
Edited by:
Alex Fenton

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