Tech Startup Toolkit: How to launch strong and exit big

Synopsis

Essential advice for anyone aspiring to start up a technology company, based on decades of business experience.In Tech Startup Toolkit, you&’ll discover the good, the bad, and the ugly of succeeding with a tech startup. Author Jothy Rosenberg reveals the insights he&’s learned from an entrepreneurial career that&’s seen both $100 million sales, dramatic failures, and everything in between. Tech Startup Toolkit gives you concrete, actionable advice on how to: • Succeed as a first-time CEO • Pitch and raise money from various types of investors • Develop a go-to-market strategy • Create a strong positive culture • Understand what makes a VC tick • Write an elevator pitch • Understand investment deal terms • Hone and align teams • Effectively downsize or wind down a company • Position a company to be acquired In Tech Startup Toolkit Jothy tells stories from his incredible career that will give guidance and inspiration to anyone who&’s ever thought of creating or running a company. Every personal story teaches a vital lesson for any would-be startup founder, ensuring you avoid the pitfalls that end less-prepared companies. Foreword by Vivjan Myrto. About the technology Why do eight out of ten tech startups fail? Is it inevitable? In Tech Startup Toolkit, nine-time tech startup founder Jothy Rosenberg tells you how to beat the odds. Part memoir and part survival guide, this book delivers battle-tested, unvarnished advice on capital, culture, boards, marketing, and management. About the book Tech Startup Toolkit covers everything a new founder needs to ensure a great idea can become a stable tech company that&’s ripe for acquisition. In 31 short anecdotes from Jothy&’s extensive experience, you&’ll learn how to pitch investors, develop a go-to-market strategy, and build the leadership skills that really matter for a great startup CEO. And since forewarned is forearmed, you&’ll also find strategies to handle challenges like funding loss, competition, and unpredictable crises like Covid-19 that break lesser startups. About the reader For prospective founders, early-stage teams, and anyone interested in tech entrepreneurship. About the author Jothy Rosenberg has been an incorrigible entrepreneur since 1988. Formerly the VP of Borland&’s developer division, Jothy has founded and run nine technology startups, two of which had $100 million exits. Table of Contents PART 1 1 Scratching the startup itch: How I became an incorrigible entrepreneur 2 What makes you think you are CEO material? 3 A venture-backed turnaround: A dangerous place to be 4 The founding team. Who&’s in and who&’s not? PART 2 5 Friends and family, angels, venture capital, or strategic? 6 Angels: Your bridge financing solution 7 The art of pitching to institutional investors 8 Investors aren&’t your friends 9 Understand the VC business model. Raise money faster 10 Seed: The first priced round 11 Term sheets: An institutional investor wants to invest in you 12 Due Diligence: An exam you must pass PART 3 13 Your business model. The beating heart of your business 14 Getting to a minimum viable product with lighthouse customers 15 Product-Market Fit. Making sure the dogs will eat your dog food 16 Go-to-Market: How to make your business viable and grow 17 A formal business plan in ten steps 18 Burn rate and runway—or where is the edge of that cliff? 19 Achieving cash-flow positive: A startup&’s Holy Grail 20 Your startup&’s valuation: Up, up, up (hopefully) PART 4 21 Hire slowly—and correctly 22 Beyond foosball: Crafting a positive culture that retains your team 23 Does a startup need both a

Copyright:

2024

Book Details

Book Quality:

Publisher Quality

Book Size:

312 Pages

ISBN-13:

9781638355557

Related ISBNs:

9781633438422

Publisher:

Manning

Date of Addition:

08/13/24

Copyrighted By:

Manning Publications

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

Nonfiction, Computers and Internet, Business and Finance

Submitted By:

Bookshare Staff

Usage Restrictions:

This is a copyrighted book.