Corporate Entrepreneurship and Innovation in Tourism and Hospitality: Global Post COVID-19 Recovery Strategies (Routledge Studies in Innovation, Organizations and Technology)

Synopsis

The dynamic characteristic of the tourism and hospitality industry under the influence of micro and macro environment factors requires future professionals to be equipped with appropriate skills and competencies to deal with such factors in real life practices. In this book, scholars and industry experts analyse case studies related to real-world scenarios to expand the body of knowledge, inspiring future research and developing the field.The Editors have compiled a compelling set of case studies covering topics centred around corporate entrepreneurship, including innovation, marketing and digital marketing, crisis management, quality development, product development and sustainability with a particular emphasis on post-Covid-19 recovery. The case studies included cover five regions, Europe, Africa, the Americas, Australia and Asia, offering enriching and diverse perspectives.This unique collection will be a valuable resource for scholars and upper-level students across corporate entrepreneurship and innovation, as well as those researching and studying n the tourism and hospitality fields.

Copyright:

2024

Book Details

Book Quality:

Publisher Quality

ISBN-13:

9781040003992

Related ISBNs:

9781032593739, 9781040003961, 9781003454465

Publisher:

Taylor & Francis

Date of Addition:

08/15/24

Copyrighted By:

selection and editorial matter, Teresa Aguiar-Quintana, Jonathon Day and Francisca Rosa Álamo Vera

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

Nonfiction, Travel, Business and Finance

Submitted By:

Bookshare Staff

Usage Restrictions:

This is a copyrighted book.

Edited by:

Teresa Aguiar-Quintana

Edited by:

Jonathon Day

Edited by:

Francisca Rosa Álamo Vera