Marketing Management (Sixteenth Edition)
By: and and
Sign Up Now!
Already a Member? Log In
You must be logged into Bookshare to access this title.
Learn about membership options,
or view our freely available titles.
- Synopsis
- Marketing Managementcollectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing management texts out there. Unsurpassed in its breadth, depth, and relevance, the 16th Edition features a streamlined organization of the content, updated material, and new examples that reflect the very latest market developments. After reading this landmark text, you'll have the knowledge and tools to succeed in the new market environment around you.
- Copyright:
- 2022
Book Details
- Book Quality:
- Excellent
- Book Size:
- 605 Pages
- ISBN-13:
- 9780136708643
- Publisher:
- Pearson Education
- Date of Addition:
- 09/03/24
- Copyrighted By:
- Pearson Education Limited
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Daproim Africa
- Proofread By:
- Daproim Africa
- Usage Restrictions:
- This is a copyrighted book.
Reviews
Other Books
- by Philip Kotler
- by Kevin Keller
- by Alexander Chernev
- in Nonfiction
- in Business and Finance