Moomin Management: Redefining Generosity (First Edition)

By: Janne Tienari and Paul Savage

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Synopsis: Moomins, beloved troll creatures of Moominvalley, have captivated hearts worldwide since the 1940s. This book unveils the Moomin business management journey, from Tove Jansson's creations to a global art-based brand and a growing ecosystem of companies. Emphasising generosity as a key management principle, it champions caring for people as vital for a thriving organisation. Generosity, rooted in love, courage and belief in equality, shapes the Moomin ethos, underpinning not just the brand, but also strategic partnerships, engagement with technologies and the virtual world. Offering rare insights from the Moomin inner circle, this management guide advocates sustainable practices. It unveils the keys to a business devoted to comforting people and fostering good, inspiring a blueprint for lasting success.

Book Quality:: Publisher Quality
Book Size:: 160 Pages
ISBN-13:: 9781529240191
Related ISBNs:: 9781529240177, 9781529240214, 9781529240207, 9781529240184
Publisher:: Bristol University Press
Date of Addition:: 09/04/24
Copyrighted By:: Bristol University Press
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Business and Finance, Law, Legal Issues and Ethics, Sociology
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.