Advances in National Brand and Private Label Marketing: 11th International Conference, Oxford, UK, 2024 (2024) (Springer Proceedings in Business and Economics)

By: Juan Carlos Gázquez-Abad and Nicoletta Occhiocupo and José Luis Ruiz-Real

Sign Up Now! Already a Member? Log In
You must be logged into Bookshare to access this title. Learn about membership options, or view our freely available titles.

Synopsis: The 2024 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers. The three-day event covered a wide range of topics from varied fields including retailing, marketing, general business, psychology, economics, and statistics. The conference addressed diverse areas of application such as customer journey, sustainability, the metaverse, online grocery retailing, assortment branding strategies, innovation, labelling, co-creation, among others. A wide variety of theoretical and methodological approaches have been used in these areas. This volume presents the proceedings of this 2024 NB&PL marketing conference in a collection of original, rigorous, and relevant contributions.

Book Quality:: Publisher Quality
ISBN-13:: 9783031691928
Related ISBNs:: 9783031691911
Publisher:: Springer Nature Switzerland
Date of Addition:: 09/08/24
Copyrighted By:: The Editor
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Art and Architecture, Business and Finance, Psychology, Sociology
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.
Edited by:: Juan Carlos Gázquez-Abad
Edited by:: Nicoletta Occhiocupo
Edited by:: José Luis Ruiz-Real