Marketing and Smart Technologies: Proceedings of ICMarkTech 2023, Volume 1 (2024) (Smart Innovation, Systems and Technologies #386)

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Synopsis
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2023), held at Faculty of Economics and Management (FEM), Czech University of Life Sciences Prague (CZU), in partnership with University College Prague (UCP), in Prague, Czech Republic, between 30 November and 2 December 2023. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Copyright:
2024

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9789819715527
Related ISBNs:
9789819715510
Publisher:
Springer Nature Singapore
Date of Addition:
Copyrighted By:
The Editor
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Computers and Internet, Technology, Mathematics and Statistics
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.
Edited by:
José Luís Reis
Edited by:
Jiří Zelený
Edited by:
Beáta Gavurová
Edited by:
José Paulo Santos

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