4th Edition The Ultimate Sales Letter
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- Synopsis
- Write Well to Sell Big!In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use. Among other things, he provides:Completely updated text and examplesGreat headline formulasNew exercises to spark creativityThe best way to use graphicsKennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.
- Copyright:
- 2011
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781440511905
- Related ISBNs:
- 9781440511417
- Publisher:
- Adams Business, an imprint of Adams Media, a division of F+W Media, Inc.
- Date of Addition:
- 02/26/13
- Copyrighted By:
- Dan S. Kennedy
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.