Consumer Behavior and Insights
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- Synopsis
- Consumer Behavior presents a new approach to teaching consumer behaviour; Phillips moves beyond traditional psychological learning to acknowledge more holistic perspectives of consumer behaviour and incorporate new areas of research, such as Consumer Culture Theory. The latest behavioral, psychological and sociological approaches are presented alongside emerging techniques, such as neuromarketing, with their application to marketing explicitly drawn out. Theory is set in context for students through extensive use of US and international examples and extended cases.
- Copyright:
- 2021
Book Details
- Book Quality:
- Excellent
- Book Size:
- 576 Pages
- ISBN-13:
- 9780190857165
- Publisher:
- Oxford University Press
- Date of Addition:
- 09/20/24
- Copyrighted By:
- © 2021 by Oxford University Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- 170
- Proofread By:
- 170
- Usage Restrictions:
- This is a copyrighted book.