Digital-Native News in South America: Building Bridges with Diverse Audiences in Argentina, Brazil and Colombia (2024) (Palgrave Studies in Journalism and the Global South)

By: Vanessa de Macedo Higgins Joyce

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Synopsis: This book investigates the strategies used by South American digital-native news media in attracting diverse audiences, and their effectiveness, from an audience perspective, in bridging communities and building consensus.In recent years, independent digital news outlets have emerged in a landscape of increasing ideological polarization. The book addresses the pivotal question of whether these organizations can help promote social cohesion and overcome a divided and fragmented market. Drawing from extensive interviews conducted with audience members, journalists, and media executives from the established news markets of Argentina, Brazil and Colombia, de Macedo Higgins Joyce sheds new theoretical insights on the strategies and practice of independent digital news, its evolution, and its agenda-setting impact in the region.Innovative and rigorous, Digital-Natives News in South America deftly explores this new and important field of research and will be of interest to journalism researchers and media practitioners alike.