Social Media in the Fashion Industry: Fundamentals, Strategy and Research Methods (Routledge Studies in the Fashion Industry)

Synopsis

This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context.Through a variety of academic and professional sources and by sharing the results of their own research, the authors present research methodologies, including netnography, visual, sentiment and argumentation analysis, for developing rigorous studies to gain social media insights that can be useful for decision-making and value creation. The book also discusses future trends regarding social media management in the fashion domain via interviews with senior fashion experts.This cutting-edge book that combines theory and practice will appeal to undergraduate and master students across a broad range of fields including fashion studies, marketing, digital marketing and communication and to young professionals who are starting to work in social media. In addition, this book is also developed for young researchers and PhD students employing social media analysis in their studies.

Copyright:

2024

Book Details

Book Quality:

Publisher Quality

Book Size:

122 Pages

ISBN-13:

9781040152591

Related ISBNs:

9781032826561, 9781003505495, 9781032826578, 9781040152560

Publisher:

Taylor & Francis

Date of Addition:

10/07/24

Copyrighted By:

Patricia SanMiguel, Tekila Harley Nobile, Cristina Sánchez-Blanco and Nadzeya Sabatini, The right of Patricia SanMiguel, Tekila Harley Nobile, Cristina Sánchez-Blanco and Nadzeya Sabatini to be identified as authors of this work has been asserted in accord

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

Nonfiction, Computers and Internet, Business and Finance

Submitted By:

Bookshare Staff

Usage Restrictions:

This is a copyrighted book.