Internet Marketing: Integrating Online and Offline Strategies (Fourth Edition)

By: Debra Zahay and Mary Lou Roberts

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Synopsis: MindTap Marketing for Zahay/Roberts’ Internet Marketing, 4th Edition, is the digital learning solution that helps instructors engage and transform today’s students into critical thinkers. Understanding how to manage online and offline marketing strategies is a critical skill needed for today’s business environment and Zahay and Roberts Internet Marketing provides this needed knowledge. Through paths of dynamic assignments and applications that you can personalize, real-time course analytics, and an accessible reader, MindTap helps you turn cookie-cutter into cutting-edge, apathy into engagement, and memorizers into higher-level thinkers. As an instructor using MindTap, you have at your fingertips the right content and unique set of tools curated specifically for your course, all in an interface designed to improve workflow and save time when planning lessons and course structure. The control to build and personalize your course is all yours, focusing on the most relevant material while also lowering costs for your students. Stay connected and informed in your course through real-time student tracking that provides the opportunity to adjust the course as needed based on analytics of interactivity in the course.