Chocolate Covered Money: Secrets of the Marketing Genius Who Built the World's Most Successful Chocolate Brands

By: Brad Yater

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Synopsis: The story of the man behind some of the world&’s biggest chocolate empires.Chocolate Covered Money is for anyone who eats chocolate, has shopped for chocolate as a gift, or has wondered what really goes on at the chocolate store &“in a mall near you.&” Chocolate is a big business, and makes a lot of money. This book &“pulls the curtain back&” for a behind-the-scenes look at the people who own chocolate companies, how they make chocolate, and their celebrity friends.This book reveals business methods used to enable three of the world&’s leading super-premium luxury Belgian chocolate brands—Godiva, Leonidas, and KC Chocolatier—to compete against one another, how each achieves marketing dominance in certain markets, and what it really takes to build a worldwide chain of retail stores.Brad Yater shares his business expertise, having served as country manager for the US at all three of these brands, beginning with Godiva, during a career lasting thirty years. Read the fascinating story of how this happened to him.

Book Quality:: Publisher Quality
Book Size:: 256 Pages
ISBN-13:: 9781637588086
Related ISBNs:: 9781637588079
Publisher:: Post Hill Press
Date of Addition:: 10/08/24
Copyrighted By:: Brad Yater
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: History, Nonfiction, Biographies and Memoirs, Cooking, Food and Wine, Business and Finance
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.