Sharing Economy Platforms: A Casebook for Understanding Multiplayers in Sharing Economy Platforms
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- Synopsis
- This book explores the sharing economy platforms of digitally-driven companies that bring economies of scale to bring consumers more choices. In China, digital platforms such as Pinduoduo and Meituan have pioneered a new sort of consumer economics. What's behind the rise of this new sort of economy? In this tightly argued book, Dr. Yuan and Prof. Liu explain what's driving the new economy, in a book of interest to marketing professionals, scholars, and economists.
- Copyright:
- 2024
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9789819754045
- Related ISBNs:
- 9789819754038
- Publisher:
- Springer Nature Singapore
- Date of Addition:
- 10/14/24
- Copyrighted By:
- The Editor
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Computers and Internet, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Ruizhi Yuan
- Edited by:
- Martin J. Liu
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- by Ruizhi Yuan
- by Martin J. Liu
- in Nonfiction
- in Computers and Internet
- in Business and Finance