In the Plex: How Google Thinks, Works, and Shapes Our Lives

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Synopsis
&“The most interesting book ever written about Google&” (The Washington Post) delivers the inside story behind the most successful and admired technology company of our time, now updated with a new Afterword.Google is arguably the most important company in the world today, with such pervasive influence that its name is a verb. The company founded by two Stanford graduate students—Larry Page and Sergey Brin—has become a tech giant known the world over. Since starting with its search engine, Google has moved into mobile phones, computer operating systems, power utilities, self-driving cars, all while remaining the most powerful company in the advertising business. Granted unprecedented access to the company, Levy disclosed that the key to Google&’s success in all these businesses lay in its engineering mindset and adoption of certain internet values such as speed, openness, experimentation, and risk-taking. Levy discloses details behind Google&’s relationship with China, including how Brin disagreed with his colleagues on the China strategy—and why its social networking initiative failed; the first time Google tried chasing a successful competitor. He examines Google&’s rocky relationship with government regulators, particularly in the EU, and how it has responded when employees left the company for smaller, nimbler start-ups. In the Plex is the &“most authoritative…and in many ways the most entertaining&” (James Gleick, The New York Book Review) account of Google to date and offers &“an instructive primer on how the minds behind the world&’s most influential internet company function&” (Richard Waters, The Wall Street Journal).
Copyright:
2011

Book Details

Book Quality:
Publisher Quality
Book Size:
432 Pages
ISBN-13:
9781416596714
Related ISBNs:
9781416596592, 9781416596585
Publisher:
Simon & Schuster
Date of Addition:
Copyrighted By:
Steven Levy
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Biographies and Memoirs, Computers and Internet, Business and Finance
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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