Going Negative: How Political Advertisements Shrink & Polarize the Electorate
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- Synopsis
- Political advertising has been called the worst cancer in American society. Ads cost millions, and yet the entire campaign season is now filled with nasty and personal attacks. In this landmark six-year study, two of the nation's leading political scientists show exactly how cancerous the ad spot has become. 16 illustrations.
- Copyright:
- 1995
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 256 Pages
- ISBN-13:
- 9781439118757
- Related ISBNs:
- 9780684837116
- Publisher:
- Free Press
- Date of Addition:
- 11/08/24
- Copyrighted By:
- Stephen Ansolabehere, Shanto Iyengar
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Communication, Politics and Government
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.