Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers

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Synopsis
Typically, when companies want to improve their products, they go to their customers. But why not reach further and explore the entire market? In this eye-opening book, Eric Reidenbach goes beyond the "voice of the customer" that so many consultants talk about to introduce you to a groundbreaking concept: the Voice of the Market. Like most business
Copyright:
2010

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9781040181256
Related ISBNs:
9781420093308, 9780429250484, 9781420093315
Publisher:
Taylor & Francis
Date of Addition:
Copyrighted By:
Taylor & Francis Group, LLC
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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