Artist Management in the Music Industries: A Sui Generis Form of Management

By: Yiyi Wang

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Synopsis: Artist Management in the Music Industries: A Sui Generis Form of Management provides one of the first substantive, academic examinations of the role of an artist manager.This book deconstructs the nature of Artist Management, unveiling the pivotal role of the artist manager in creating and sustaining a dynamic environment referred to as the ‘Loop’, where success is realised by navigating four variables – Risks, Relationships, Emotions, and Expectations (2Rs and 2Es) – within and beyond the ‘Loop’. This book offers a new perspective on Artist Management as a sui generis discipline that does not fit easily inside standard conceptions of management.Featuring ethnography and interviews, this book sheds light on the realworld challenges and successes in the field. It is a must-read for researchers, students, and practitioners in the music business, music marketing, and artist management, offering invaluable insights into the practices that shape the cultural landscape.