The Company and the Activist: Going Beyond PR

Synopsis

Addressing the rise of a new breed of activists who present a real threat not only to reputations but to business operations, this book explores what businesses need to understand about these communities, why they should be taken seriously, and how business leaders can successfully navigate this shifting terrain.Existing business books address only the communications challenges involved in the rise of these new communities, but this book goes beyond PR issues to the very real impact on business decisions – and acknowledges that businesses must understand activists, and vice versa, if progress is to be made. To lead this conversation, the book includes interviews and contributions from key players across activism and businesses to look at how both sides operate and what success looks like for them. It also features practical steps that businesses can take to build a network of supporters, drawing on global examples from the corporate sector, grassroots campaigns, and people and organisations taking up the mantle of activism.Leaders and professionals working in all aspects of business, across industries and firm types, will appreciate learning about what drives activists and how businesses can work with them to not only avoid reputational damage, but to create stronger connections and, perhaps, a better world.

Copyright:

2025

Book Details

Book Quality:

Publisher Quality

ISBN-13:

9781040183489

Related ISBNs:

9781032444000, 9781032443843, 9781040183434, 9781003371908

Publisher:

Taylor & Francis

Date of Addition:

11/22/24

Copyrighted By:

Stuart Thomson

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

Nonfiction, Business and Finance, Law, Legal Issues and Ethics, Communication, Politics and Government

Submitted By:

Bookshare Staff

Usage Restrictions:

This is a copyrighted book.