Public Relations and Strategic Communication in 2050: Trends Shaping the Future of the Profession

By: Alexander V. Laskin and Karen Freberg

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Synopsis: Taking stock of the technological, political, economic, and social trends that exist today, this book extends the discussion to analyze and predict how these trends will affect the public relations and strategic communication industry of the future.This book is divided into two sections, the first addressing such key topics as artificial intelligence (AI), big data, political polarization, and misinformation, the second looking at key facets of the profession, such as media relations, crisis communication, and measurement and evaluation. Leading researchers in the discipline share their analysis of these topics while also providing theoretically based and practically relevant insights on how the industry must evolve to keep up with, and perhaps anticipate, changes in culture, society, and technology.This book will be of interest to scholars, industry professionals, and advanced undergraduate and graduate students in public relations and strategic communication.

Book Quality:: Publisher Quality
ISBN-13:: 9781040203484
Related ISBNs:: 9781032730936, 9781003426653, 9781032730967, 9781040203422
Publisher:: Taylor & Francis
Date of Addition:: 11/25/24
Copyrighted By:: selection and editorial matter, Alexander V. Laskin and Karen Freberg
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Business and Finance, Language Arts, Communication
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.
Edited by:: Alexander V. Laskin
Edited by:: Karen Freberg