Research Methods: Designing and Conducting Research With a Real-World Focus

By: Carrie A. Picardi and Kevin D. Masick and Inc. Sage Publications

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Synopsis: Research Methods: Designing and Conducting Research with a Real-World Focus provides the tools required to conduct relevant, high-quality research in both the classroom and the field. Carrie A. Picardi and Kevin D. Masick—psychologists with expertise in both teaching research methods and applying methods to diverse field settings—offer a unique perspective by integrating current research articles with field-specific scenarios. They draw from research methodology tactics, strategy, and constraints from practitioners across the social sciences and in business. This text effectively bridges the gap between theory and practice by demonstrating how research is done within an organizational setting, and supplies students with relevant, applicable examples to learn from.