Hospitality Today: An Introduction (Ninth Edition)

By: Michael Cheng and Rocco M. Angelo

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Synopsis: The ninth edition of Hospitality Today: An Introduction offers a comprehensive overview of the ever-evolving hospitality field, encompassing topics like hotels, restaurants, events management, and tourism. Explore key principles and best practices in management, leadership, customer service, human resources, marketing, and operations. Focus areas include: Exploring the industry's response to technological advancements, especially the transformative influence of artificial intelligence Investigating the pivotal role of social media marketing in shaping the industry landscape Delving into guest experience management and its impact on customer satisfaction and loyalty Examining the critical role that sustainability initiatives play in the industry's long-term viability and responsible growth Highlighting the ethical considerations and best practices that guide industry stakeholders in their operations and decision-making Experience the enhanced features of this ninth edition, which include compelling case studies, industry insights, and real-world scenarios, all designed to equip hospitality management students with the essential knowledge and skills for a thriving career in the dynamic and fast-paced world of hospitality.