Entrepreneurship: Choice and Strategy (First Edition) (First Edition)
By: and and
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- Synopsis
- Navigating Key Choices for a Successful Venture Joshua Gans, Erin L. Scott, and Scott Stern wrote this book for students—all students—who are hungry to learn how they can emulate the success of entrepreneurs they see in the media and in their communities. This text brings modern research and insights together to teach a proven approach to understanding, navigating, and choosing an entrepreneurial path. Informed by their decades of research, the authors provide tested tools to get started, helping students use four key choices and four core strategic approaches to find and frame opportunities. Throughout, the book emphasizes that students should choose and pursue the approaches that fit their personal goals and interests, and it underscores the important roles of guidance, mentorship, and entrepreneurial education in a founder’s path to success. This purchase offers access to the digital ebook only.
- Copyright:
- 2026
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781324072201
- Related ISBNs:
- 9781324072188
- Publisher:
- W. W. Norton & Company
- Date of Addition:
- 12/15/24
- Copyrighted By:
- W. W. Norton & Company, Inc.
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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- by Joshua Gans
- by Erin Scott
- by Scott Stern
- in Nonfiction
- in Business and Finance