The Referral Code: Unlock a Constant Stream of Business Through the Power of Your Relationships

By: Larry Pinci and Phil Glosserman

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Synopsis: Learn to leverage your existing relationships to connect with potential new customers and clients using the easy-to-implement strategies in this book. While many companies allocate significant resources to marketing and advertising, referrals are the easiest, most effective path to more business and greater income. Unfortunately, many people underutilize this powerful asset because they misunderstand the referral game and lack a system for generating warm business leads. Providing great service or products is simply not enough to motivate most people to refer you. Without an effective referral system, you are missing out on business and income that could be yours. The Referral Code shows you exactly what it takes to receive a constant stream of qualified referrals through your existing relationships. You&’ll learn how to: * Have people refer you, happily, willingly, and more often * Avoid the 3 biggest mistakes that sabotage referrals * Receive referrals that are warmed up and expecting your call * Attract referrals regardless of the current market conditions * And more &“The Referral Code lays out a simple, highly effective system for motivating your clients, friends and associates to connect you with the people they know who need what you offer.&” —Daniel H. Pink, author of Drive