Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business through Effective Content
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- Synopsis
- In The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business Through Effective Content, expert Colleen Jones argues that in the age of digital disruption, your company faces an important choice. The choice is not whether to do content. Every business function–from marketing to sales and from support to recruiting–demands content. The choice is whether to make your approach to content strategic and, consequently, an advantage. This book, which is the second edition of the pioneering content book Clout, offers a modernized and comprehensive approach for planning, creating, delivering, and optimizing content that will make your business thrive. Executives and practitioners alike will find value in this book as they face increasing pressure to deliver the right content to the right customers at the right time.
- Copyright:
- 2019
Book Details
- Book Quality:
- Excellent
- Book Size:
- 248 Pages
- ISBN-13:
- 9780135159323
- Publisher:
- Pearson Education, Inc.
- Date of Addition:
- 01/03/25
- Copyrighted By:
- © 2019 by Pearson Education, Inc.
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- 170
- Proofread By:
- 170
- Usage Restrictions:
- This is a copyrighted book.