Digital Marketing: Tools, Techniques and Best Practices for Graduate Students and Managers (Springer Texts in Business and Economics)

By: Klaus Solberg Söilen

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Synopsis: This textbook balances the theory of digital marketing with the practical skills for prospective marketers in professional organizations, both public and private. It begins with an introduction to the digital landscape following the structure of market segmentation, B2C, B2B applications, as a starting point, of digital marketing. It then takes the readers through the customer journey, use of social media, and the rising importance of video-based communication. Given this background, students will learn the organization, technical skills and project management needed for digital marketing, including online public relations, communications, and internet branding. An extensive summary of strategies necessary to work with digital marketing in a longer perspective is also provided.

Book Quality:: Publisher Quality
ISBN-13:: 9783031695186
Related ISBNs:: 9783031695179
Publisher:: Springer Nature Switzerland
Date of Addition:: 01/03/25
Copyrighted By:: Springer Nature Switzerland AG
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Computers and Internet, Business and Finance, Sociology
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.