The Heart of Marketing: Love Your Customers and They Will Love You Back

By: Judith Sherven and Jim Sniechowski

Sign Up Now! Already a Member? Log In
You must be logged into Bookshare to access this title. Learn about membership options, or view our freely available titles.

Synopsis: &“This book will radically boost your sales. Feeling good about yourself afterwards will just be a nice side effect&” (Mark Joyner, author of The Irresistible Offer). This book is about marketing. But more important, this is a book about you, the soft sell marketer—and your desire to market and sell your products and services, online or off, without compromising your personal or professional values. In short, it&’s about putting your heart into marketing. Based on the principle that selling is spiritual service, this book validates the power of heart-to-heart connections that lead to emotional authenticity and marketing believability, taking sales beyond mere commercial transactions into long-term customer relationships. For those who want to focus on integrity, avoid deceptive or hard-sell tactics, and maintain a balance between commerce and conscience, it will inspire the imagination—setting the foundation for you to understand and profit from the practice of soft sell marketing.