A History of Howard Johnson's: How a Massachusetts Soda Fountain Became an American Icon (American Palate Ser.)

By: Anthony Mitchell Sammarco

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Synopsis: The iconic restaurant chain that defined Americana by introducing twenty-eight flavors of ice cream, &“tendersweet&” clam strips, grilled &“frankforts,&” and more. Popularly known as the &“Father of the Franchise Industry,&” Howard Johnson delivered good food and fair prices—a winning combination that brought appreciative customers back for more. The attractive white Colonial Revival restaurants, with eye-catching porcelain tile roofs, illuminated cupolas, and sea blue shutters, were described in Reader&’s Digest in 1949 as the epitome of &“eating places that look like New England town meeting houses dressed up for Sunday.&” Learn how Johnson created an orange-roofed empire of ice cream stands and restaurants that stretched from Maine to Florida . . . then all the way across the country.