Cross-Cultural Design for IT Products and Services (1)
By: and and
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- Synopsis
- With the increase of globalization of business and industry, IT products and services are produced and marketed across geographical cultural boundaries without any consideration of culture. There is a high probability that IT products and services developed in one country may not be effectively used in another country, which may hinder market penetration and sales and use of IT products and services. This book provides comprehensive coverage of the psychological foundations of cross-cultural design. The text presents methodology for assessing similarities, differences, likes, dislikes and difficulties with different information appliance products and information services.
- Copyright:
- 2013
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 263 Pages
- ISBN-13:
- 9781040162828
- Related ISBNs:
- 9780429105906, 9781439838747, 9780367380564, 9781439838730
- Publisher:
- CRC Press
- Date of Addition:
- 01/16/25
- Copyrighted By:
- Taylor & Francis Group, LLC
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Computers and Internet, Technology, Sociology
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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