Danmu-mediated Communication and Audiovisual Translation in the Digital Age (1) (Routledge Research in Audiovisual Translation)

Synopsis

This collection represents the first of its kind, bringing together the latest research on danmu, the fast-growing phenomenon of live comments overlaid on audiovisual media changing the shape of audience participation on video-streaming platforms and of audiovisual translation research today.The volume presents compelling evidence of danmu's growing influence in shaping the future of audiovisual translation and online computer-mediated communication. Through diverse theoretical and methodological lenses, the chapters delve into how danmu facilitates audience participation, impacts documentary viewing through emotional engagement, and challenges traditional subtitling with multimodal pseudotranslations. It further explores cultural citizenship in video game commentary, virtual communities of practice in danmu, and Chinese audience preferences in danmu-enhanced viewing experiences.This book will be of interest to scholars in audiovisual translation, media studies, digital communication, and East Asian studies.Chapter 6 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-NonCommercial-NoDerivs (CC BY-NC-ND) license.

Copyright:

2025

Book Details

Book Quality:

Publisher Quality

Book Size:

146 Pages

ISBN-13:

9781040329122

Related ISBNs:

9781032757339, 9781040328989, 9781003475422

Publisher:

Taylor & Francis

Date of Addition:

01/24/25

Copyrighted By:

selection and editorial matter, Sijing Lu, Siwen Lu and Lisi Liang

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

Nonfiction, Language Arts, Communication

Submitted By:

Bookshare Staff

Usage Restrictions:

This is a copyrighted book.

Edited by:

null Sijing Lu

Edited by:

null Siwen Lu

Edited by:

null Lisi Liang