Public Relations: The Profession and the Practice, 4th Edition
By: and and and
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- Synopsis
- This edition retains the four-part organization of earlier editions: the profession, the process, the publics, and the practice. Part 1 describes the current public relations situation, its historical roots, theories, and ethical and legal concerns. Part 2 examines the core issues of the process that underlie public relations. Part 3 focuses on the publics that are the object of these efforts. Part 4 summarizes the practice of public relations and looks at the emerging trends of the profession.
- Copyright:
- 2012
Book Details
- Book Quality:
- Excellent
- Book Size:
- 372 Pages
- ISBN-13:
- 9780073512051
- Publisher:
- McGrawHill
- Date of Addition:
- 04/19/13
- Copyrighted By:
- The McGraw-Hill Companies, Inc.
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Textbooks, Communication
- Grade Levels:
- College Freshman, College Sophomore, College Junior, College Senior, Graduate Student, Adult Ed
- Submitted By:
- Worth Trust
- Proofread By:
- Worth Trust
- Usage Restrictions:
- This is a copyrighted book.
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