The Myth of Multitasking: How "Doing It All" Gets Nothing Done (2)

By: Dave Crenshaw

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Synopsis: Through anecdotal and real-world examples, learn how multitasking hurts your focus and productivity and how doing one thing at a time is more effective.“Remember this rule: the more responsibility you have, the more hats you wear, the more likely you are to become inefficient.”In a compelling business fable, The Myth of Multitasking confronts a popular idea that has come to define our hectic, work-a-day world. This simple yet powerful book shows clearly why multitasking is, in fact, a lie that wastes time and costs money. Far from being efficient, multitasking actually damages productivity and relationships at work and at home.In his groundbreaking book, management expert Dave Crenshaw offers clear solutions for dealing with today’s information-saturated world. He shows what to do when interrupted by co-workers and how to deal with distracting electronic communications such as e-mail and phone messages. Written with wit and a healthy dose of wisdom, The Myth of Multitasking helps business leaders and employees:Recognize why multitasking is a false constructUnderstand the difference between background-tasking and switch taskingCreate a new and realistic weekly budget for using timeSchedule recurring appointments with key peopleFor anyone who has difficulty focusing on the task at hand or paying attention to others when they are speaking, The Myth of Multitasking is an invaluable resource.