Histories of Political Public Relations: From Propaganda to Public Health (1) (The History of Public Relations)

Synopsis

Despite strong arguments that have been exploring the influence of Public Relations (PR) on public information, propaganda, the development of nation branding and policy-making, there remains little research on the history of governmental PR. This has led to a limited understanding of the discipline that aligns it with a supportive role to wider marketing campaigns or with a stretch to political communication through lobbying.Responding to this challenge, this book explores PR’s historical connection to government communication. The editors assemble respected contributors to explore government PR through a series of micro-histories and also examine larger theoretical issues, including the relationship between PR and propaganda. The chapters explore behavioural aspects of government campaigning and the tools and techniques typically used. In the context of COVID-19 and global resistance to measures, while health and climate scientists warn that there might be more pandemics to come, looking at behavioural campaigning becomes even more relevant.This book will add knowledge and understanding to the fields of PR history and historiography. Academics and researchers will find the volume appropriate for research and teaching.

Copyright:

2025

Book Details

Book Quality:

Publisher Quality

Book Size:

158 Pages

ISBN-13:

9781040308288

Related ISBNs:

9781003397199, 9781040308271, 9781032500911

Publisher:

Taylor & Francis

Date of Addition:

02/04/25

Copyrighted By:

selection and editorial matter, Anastasios Theofilou and Martina Topić

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

Nonfiction, Business and Finance, Communication, Politics and Government

Submitted By:

Bookshare Staff

Usage Restrictions:

This is a copyrighted book.

Edited by:

null Anastasios Theofilou

Edited by:

null Martina Topić