Last Call for Bud Light: The Fall and Future of America's Favorite Beer

By: Anson Frericks

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Synopsis: The astonishing inside story of how Bud Light lost its position as the most popular beer in the United States from a longtime Anheuser-Busch executive. Anson Frericks, a former president at Anheuser-Busch—formerly the home of America&’s most popular brewery—watched as the company unraveled at the hands of globe-trotting financiers and progressive middle management. Rather than pursue shareholder profits, Anheuser-Busch suddenly became focused on stakeholder capitalism and the vague mandates of environment, social, and governance (ESG). This ill-advised change cumulated in the shocking evaporation of $30 billion in market cap after releasing an advertising campaign starring political activist Dylan Mulvaney. Now, Anheuser-Busch&’s evolution and its subsequent fallout is brought to light as never before with this ultimate insider&’s look. Compelling, candid, and eye-opening, Last Call for Bud Light is the unforgettable story of the downfall and future of an American icon.

Book Quality:: Publisher Quality
ISBN-13:: 9781668070925
Related ISBNs:: 9781668070901
Publisher:: Threshold Editions
Date of Addition:: 02/04/25
Copyrighted By:: Anson Frericks
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: History, Nonfiction, Business and Finance, Politics and Government
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.