Org Design for Design Orgs: Building and Managing In-House Design Teams (1)

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Synopsis
Design has become the key link between users and today’s complex and rapidly evolving digital experiences, and designers are starting to be included in strategic conversations about the products and services that enterprises ultimately deliver. This has led to companies building in-house digital/experience design teams at unprecedented rates, but many of them don’t understand how to get the most out of their investment. This practical guide provides guidelines for creating and leading design teams within your organization, and explores ways to use design as part of broader strategic planning.You’ll discover:Why design’s role has evolved in the digital ageHow to infuse design into every product and service experienceThe 12 qualities of effective design organizationsHow to structure your design team through a Centralized PartnershipDesign team roles and evolutionThe process of recruiting and hiring designersHow to manage your design team and promote professional growth
Copyright:
2016

Book Details

Book Quality:
Publisher Quality
Book Size:
198 Pages
ISBN-13:
9781491938355
Related ISBNs:
9781491938379, 9781491938409, 9781491938362
Publisher:
O'Reilly Media
Date of Addition:
Copyrighted By:
Peter Merholz, Kristin Skinner
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Art and Architecture, Computers and Internet, Business and Finance
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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